Remediation is when something from one form of media is recreated and pushed into another. The biggest and most obvious example of this is when the internet started to gain popularity; newspaper companies started to post news online as well as in newspapers. This meant that the information was much more readily available and can be updated instantly, rather than once per day. This means that news companies became much more connected to their readers.
There are many reasons for remediation; the one explained above is to capitalise on the advancements in technology and to keep up with the competition. It also allows companies to use something well known and already advertised to make profits in other forms of media. This can be seen in movies; most popular movies, especially kids' movies, have a game counterpart.
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